The 7th Annual Pedal Poker Ride

Sunday, October 1, 2017

Choose from the:

45-mile bicycle ride ($60), suggested start time is 10 am (day of registration opens at 9:00 am)
25-mile bicycle ride ($35), suggested start time is 11:30 am (day of registration opens at 10:30 am)
10-mile bicycle ride ($35), suggested start time is 12:00 pm (day of registration opens at 11:00 am)

Online registration includes:

  • A chance to win a $500 Cape Cod getaway, plus other prizes!
  • Vehicle entry pass for entry into Look Memorial Park the day of the event (riders registering the day of the event will have to pay the Vehicle Entry Fee)
  • A fully supported ride (10-mile, 25-mile, or 45-mile) with well-stocked rest stops, SAG support (by  Speed & Sprocket), and bike adjustments prior to the ride (provided by Pedal People)
  • Great food from the Mothership Food Truck (additional tickets are available for those who aren’t riding)
  • Beer from Berkshire Brewing Company (additional beer tickets are available for $5)

*To be eligible for prizes, scorecards have to be turned in by 2:00 pm

The Pedal Poker Ride is a fun game where bicyclists pick up five cards at different locations along a beautiful ride through the fall foliage. Choose from our 10-mile, 25-mile, or 45-mile ride. The three best hands win great prizes!

Proceeds from this event benefit Valley Community Development, a non-profit affordable housing and community development organization primarily serving the communities of Northampton, Easthampton, Amherst, and Hadley.

For more information, please call Julia Zegarra at 413.586.5855 x170, email, or visit